1. Referrer links: Search engine recognition of your site increases as more and more websites ‘refer’ to your website. In other words, the more sites that have hyperlinks connected to you, the more recognition Google has for your site. MyCyberGuru helps increase awareness of your site by submitting your site information to multiple engines and community indexes, thereby making it easy for others to link to your site.

2. Non-flash sites: MyCyberGuru gives you the power to embed Flash movies within your webpages without turning your entire site into one giant Flash object which search engines have difficulty penetrating. Flash is great if you want to impress viewers with your creative design, but it is not the ideal web language if you want your site to be indexed by a search engine and if you want viewers to easily obtain information on your products and services.

3. Clean URLs: Search engines have a preference for clean easy to follow URLs, not indecipherable web addresses. For example, www.yahoo.com/realestate/BC/Vancouver/homes.html is a clean easy to follow URL. http://search.yahoo.com/search?p=vancouverrealestate&fr=FP-tab-web-t&toggle=1&ei=UTF-8 is an example of an address which search engines are less likely to index, as they are not static. MyCyberGuru gives you the best of both worlds – the power to change your content on your website, and an easy-to-follow URL, friendly to all search engines from Google to Yahoo.

4. Simple navigation: MyCyberGuru creates site directories which are easy to navigate for both site users and search engine ‘spiders’ which come and index your website. By keeping a straightforward site directory, MyCyberGuru makes it easy for search engines to cache your content.

5. Standard fonts, sizes and colours: Search engines will not recognize fonts outside of the family of standard text-faces. These include: Times New Roman, Arial, Helvetica, Georgia, Verdana, Geneva, and Courier. By keeping your text in readable format, in standard size and colour, MyCyberGuru ensures recognition from Google.

6. Page name reflects content: The title of your web page should reflect the actual content on the page. One of the tricks used by pornography sites is to use misleading titles for their pages, thereby gaining access to viewers who are conducting a search on a non-related topic. This is meant to take advantage of a common weakness in search engines – a weakness, however, which search engines are overcoming. MyCyberGuru makes each URL reflect the content on the page so it is not blacklisted.

7. Alt tags on images: ‘Alt tags’ are the yellow tags which appear when a viewer rolls the mouse cursor over an image. Search engines will index images into their photo libraries when they have ‘Alt tags’. MyCyberGuru’s software systems give you the power of placing these tags when uploading media to your web libraries.

8. Click frequency: The more often someone clicks on your site when doing a search under a particular category, the more search engines will associate your website with that category. This is known as click frequency. Ultimately Google works by placing sites on top of its search results that best reflect the accuracy of that search. MyCyberGuru provides web marketing which gives your site higher exposure on search engine results pages, and thereby the means to be more closely associated with your industry search terms.